DESIGN AND WORKFLOW
The YMCA of Greater New York serves many branches in the metropolitan area and continues to expand. Centralizing the YMCA’s online presence represented a daunting technical and organizational task. Uncommon Union Labs worked closely with the Y to efficiently consolidate program schedules, branch-specific data, camping information, guest room reservations, and more with a robust content management system.
The YMCA of Greater New York serves thousands of existing members every hour. The website also is the primary new user registration platform. With this in mind, Uncommon Union Labs developed a map-based registration tool help new and help existing users to find their local branch.
Uncommon Union Labs worked with photographer Mark Woods as part of a comprehensive rebranding of the YMCA of Greater New York in conjunction with the design of the new website. We oversaw photo shoots and performed photo editing on assets from 19 branches in the metropolitan area.